Every year, Orchard (an Atlanta-based nonprofit that supports smaller nonprofits) runs a Summer-long campaign called Hope for Tomorrow. This campaign highlights and celebrates their nonprofit partners, who serve the most economically vulnerable of their communities.

Part of this campaign is an informative and fundraising mailing that introduces these smaller, serving nonprofits to Orchard’s stakeholders.

My goal here is to reflect the vibrant and fun branding of the campaign, while clearly organizing all the information in an eye-catching design.

Orchard also sends an annual Christmas mailing. For this particular design, the simplicity of of the true meaning, joy, and goodness of the holiday is the focus. A starlit sky portrayed in an ornate style speak to the silent night and to Christmas decorations.

As part of Community Bankers Association of Georgia’s annual conventions, they incorporate a fundraiser for a special cause. This year the cause was Children’s Healthcare Cancer & Blood Disorder Center.

The image for the flyer was pre-selected, so my focus here is a clear and eye-catching layout. The gold and purple-ish hues respectively represent ribbons for childhood cancer and for all cancers.